We sell Seeds, not Souls!

Ever wondered what happens with all that data you're uploading and adding to websites? Here you'll find all info about what we might do or not. Maybe not the most fun page to read but certainly good to understand, why your soul is safe with us. Or not. is run by the 99roots GmbH and is based in Hamburg, Germany ("99roots". "we" or "us"). At 99roots. we respect your privacy and put every effort in protecting any information you provide to us. This privacy policy is intended to inform you about how information about you is collected, used and disclosed by 99roots, its subsidiaries and affiliates. With this policy we hope to remove any concerns you may have regarding this topic.


Your data online

99roots is a gardeners magazine and shop. You'll find inspiration, how-to's and all sorts of products that will make your green heart beat faster. You will be able to create a personal profile, ask questions and add comments. But please always remember that this data is online and open to the public. Always keep your privacy and your own security in mind. We will support you that your data will not end up in the wrong hands.

This policy applies to all websites (including, products, applications, downloadable products and services offered by us. Although we try to keep you up-to-date on all changes made to the website, this policy may be updated from time to time without notice to you. It is your responsibility to read the policy carefully and review any changes that may have been made.

Minors under the age of 16 are not allowed to browse our websites. They are not allowed to publish any data on 99roots or transmit data to us. Any profile of a minor will be deleted without further notice. We will keep some of the data to make sure that the same person cannot register again.

Please Note: By clicking the check box for this privacy statement during your registration for 99roots you specifically give us your consent to the data collection and processing operations described in detail below. 


Data we collect

You can register on After the registration you have full access to all our features. During the registration we will ask for some personal data, such as username, password, email-address, age and city. You can change this data at any time in your profile settings. If you are purchasing via we will ask for further information during the checkout process, such as your invoice-address and your delivery-address. We will also ask for your telephone number in case we need to contact you after your purchase.

There is some information our servers automatically record as you access our website. Your browser sends this information every time you visit a website, which includes your IP address, browser type, operating system, Internet service provider, the site from which you came and the site to which you are going when you leave our website, date and time stamp and one or more cookies that may uniquely identify your browser or your account. When you access our Services using a mobile device, we may receive or collect your mobile device ID (often referred to as UDID), mobile carrier, device manufacturer and phone number. In order to improve and administer our website and services we also collect information about your usage of, and activity on, 99roots. With this information we are able to learn more about our user base and can offer you a more personalized experience with our services.

To collect the necessary information we use ‘cookies’ and other technologies such as pixel tags and web beacons in our website, email messages and ads. ‘Cookies’ are small data files stored on your computer or mobile device by your web browser. We may use session ID cookies that only last while you visit our website, as well as persistent cookies on your computer. These cookies are used to make the experience of our services more convenient for you and to understand your usage of the site to improve all aspects of 99roots. Among other functions, persistent cookies are used to keep you logged in to 99roots, even when you close your browser. This is for your convenience so you don’t have the hassle to login in every time you visit our website. If you use shared computers we therefore highly recommend logging out of the site after use. Web beacons and pixel tags are electronic images that may be used to deliver cookies, count visits, understand usage and campaign effectiveness, prevent fraud and to tell if an email or advertisement has been opened and acted upon.

From time to time you will find so called third party companies advertising on our pages. Any of these advertisers or advertising networks my also use cookies and other tracking technologies. 99roots does not control any third parties whose website that may be linked from our site. Their tracking technologies are governed by their own privacy policies and are not subject to this policy. Please review the privacy statement of the entities placing the links.

To analyze our traffic on we use google Analytics and use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests).



The usage of 99roots is restricted to natural persons. Minors under the age of 16 are not eligible to use our website and must not register and/or submit any personal information to us. Therefore we don’t knowingly collect any personal information from persons under the age of 16. In case we notice that we have collected personal data from a person under the age of 16, we will delete this information as quickly as possible. If you have reason to believe that this has occurred, please contact us at, and we will delete all relevant information. For young people between the ages of 16 and 18 their parents /legal guardians are responsible to protect their privacy.


Guarding your data

99roots will not sell or rent any of your personal information to other parties. We will only disclose aggregated non-personal data for marketing and promotional purposes, which cannot be used to identify you. We may share this information together with other information including log data with third parties for analysis, demographic profiling and targeted advertising.

Regarding targeted advertising, we use third-party advertising companies, such as google adsense, to serve ads when you visit our website. These companies may use information about your visits to this and other websites in order to provide advertisements that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, see the Network Advertising Initiative’s consumer Web site at

Although we hope it will never be necessary, we may also disclose your personal information to government or law enforcement agencies, or private parties, as we will cooperate with these parties to enforce their intellectual property or other rights. This may occur if we believe that disclosure is necessary to protect our legal rights, or those of third parties and/or to comply with a judicial proceeding, court order, or legal process served on us.

In the event that 99roots undergoes a business transition or change of ownership, such as a merger, acquisition by another company, re-organization, or sale of all or a portion of its assets, or in the event of insolvency or administration, we may have to disclose your personal information.


Data storage

99roots is located in Germany, but we understand us as a global website. Therefore our servers are located in different countries around the world. By submitting your personal information you agree to the transfer of your personal information to, and storage and processing of your personal information in, any such countries and destinations.



99roots takes reasonable measures to help protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented reasonable and appropriate security measures to protect and prevent the loss, misuse and unauthorized access, alteration, disclosure and destruction of your personal information. Therefore we use reasonable security measures such as secured servers using firewalls. Your security is very important to us, so we work hard to ensure your secure use of our website and services. However, please notice that no website or Internet transmission is completely secure and we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We want to encourage you to take steps to keep your personal information, particularly your password, safe and to log out of your account after using our website. To help us protect your security you should not disclose or share your password to any third parties. If you lose your password or give it out, your personal information may be compromised. In this case, please report it immediately to us by sending an email at You must change your password promptly at your ‘Profile-Settings’ page. 99roots cannot be held responsible for your failure to keep your password secure and failure to do so may violate our Terms and Conditions of Use.


Change of privacy policy

If necessary, 99roots reserves the right to update and modify this Privacy Policy from time to time. In the case we make any changes to this policy these changes will be detailed on this page and we will change the ‘Last Revision Date’ below. If you have concerns about how we treat your information you should periodically check back at this page. If you have any specific concerns not addressed in the policy, please contact us using the feedback functio or send us an email at


Last date of revision

This Policy was last revised on January 30th, 2014.